About Me
Welcome to Goctheworld.com, a space where my passion for travel meets my expertise in marketing!

I’m Casey Muller, a marketing operations professional with a relentless curiosity for exploring new places. When I’m not exploring new corners of the world, I’m diving deep into the intricacies of marketing technology and data analytics.
The Marketer
With over 15 years of experience in marketing operations, I specialize in crafting strategies that drive results, optimizing workflows, and turning complex data into actionable insights that inform decision-making.

Throughout my career, I’ve partnered with organizations of all sizes, from Fortune 500 companies to agile startups, leading initiatives that deliver measurable impact.
Here are some of my key accomplishments:
- Conducted platform audits to ensure data integrity, resulting in a 30% improvement in database hygiene.
- Designed and implemented lead lifecycle programs, achieving a 13% lead conversion rate and a 23% win rate for 11,000+ leads.
- Leveraged analytics tools like Google Analytics and Marketo Measure (Bizible) to evaluate channel performance and optimize campaign strategies, reducing cost-per-lead by 54%.
- Boosted reporting accuracy and efficiency by aligning marketing and sales data through CRM integrations and tagging initiatives.
- Managed a portfolio of 350+ website accounts, providing daily client consultations and leveraging expertise in internet marketing, HTML and advertising to ensure on-time fulfillment of websites and PPC landing pages.
Data Compliance

In today’s privacy-focused world, I’m passionate about helping organizations navigate the complexities of data privacy and compliance.
I have extensive experience ensuring GDPR and CCPA compliance, including:
- Implementing subscription center updates to adhere to evolving privacy regulations.
- Utilizing platforms like OneTrust to manage data privacy policies effectively.
- Training teams to integrate data privacy best practices into their marketing operations.
Skills
Marketing Automation & CRM: Marketo, Salesforce, HubSpot, Pardot, Eloqua
Analytics & Tagging: Google Analytics, Google Tag Manager
Data Privacy & Compliance: OneTrust, GDPR, CCPA
Project Management: Asana, Workfront
Other Tools: Marketo Measure (Bizible), RingLead, ZoomInfo, Zapier, Litmus, 6Sense, Demandbase
Testimonials
The Traveler

For as long as I can remember, travel has been my greatest teacher. From savoring croissants in a quaint Parisian café to marveling at the vibrant souks of Marrakesh, each journey has broadened my perspective and deepened my passion for storytelling.
Just as every destination has its own tale to tell, every brand has a unique story to share. I hope I can help you craft and communicate your customer’s journey in a way that captivates and inspires, turning their experiences into lasting connections.