About Me
Welcome to Goctheworld.com, a space where my passion for travel meets my expertise in marketing!
I’m Casey Muller, a marketing operations professional with a relentless curiosity for exploring new places. When I’m not exploring new corners of the world, I’m diving deep into the intricacies of marketing technology and data analytics.
The Marketer
With over 15 years of experience in marketing operations, I specialize in crafting strategies that drive results, optimizing workflows, and turning complex data into actionable insights that inform decision-making.
Throughout my career, I’ve partnered with organizations of all sizes, from Fortune 500 companies to agile startups, leading initiatives that deliver measurable impact.
Here are some of my key accomplishments:
- Conducted platform audits to ensure data integrity, resulting in a 30% improvement in database hygiene.
- Designed and implemented lead lifecycle programs, achieving a 13% lead conversion rate and a 23% win rate for 11,000+ leads.
- Leveraged analytics tools like Google Analytics and Marketo Measure (Bizible) to evaluate channel performance and optimize campaign strategies, reducing cost-per-lead by 54%.
- Boosted reporting accuracy and efficiency by aligning marketing and sales data through CRM integrations and tagging initiatives.
- Managed a portfolio of 350+ website accounts, providing daily client consultations and leveraging expertise in internet marketing, HTML and advertising to ensure on-time fulfillment of websites and PPC landing pages.
Data Compliance
In today’s privacy-focused world, I’m passionate about helping organizations navigate the complexities of data privacy and compliance.
I have extensive experience ensuring GDPR and CCPA compliance, including:
- Implementing subscription center updates to adhere to evolving privacy regulations.
- Utilizing platforms like OneTrust to manage data privacy policies effectively.
- Training teams to integrate data privacy best practices into their marketing operations.
Skills
Marketing Automation & CRM: Marketo, Salesforce, HubSpot, Pardot, Eloqua
Analytics & Tagging: Google Analytics, Google Tag Manager
Data Privacy & Compliance: OneTrust, GDPR, CCPA
Project Management: Asana, Workfront
Other Tools: Marketo Measure (Bizible), RingLead, ZoomInfo, Zapier, Litmus, 6Sense, Demandbase
Testimonials
Pleasure to Work With
As a web designer, I worked with Casey Muller to receive content and art direction for web sites. Casey always made my job easy as a web designer by being in tune with what an advertiser was looking for out of their web site. It was definitely a pleasure to work with her during her tenure at AT&T.
Very Resourceful
Casey brought energy and new approaches to our PPC Advertising programs and Demand Generation campaigns at Cbeyond. She quickly came up to speed on new platforms & tools (Marketo, Hubspot CMS, etc.). She is also very resourceful and I believe she would be an asset to any organization looking to embrace modern digital marketing & Demand Gen/ Marketing Automation.
Generous and Positive
In the time that we worked together at Birch, she managed several projects and campaigns from brainstorm to completion. Casey was always a generous and positive colleague available to support all members of the team. She would be a valuable asset to teams and corporations of all sizes and industries.
Knowledgeable
Casey is a very knowledgeable and genuine person. Working with her made work easy because she is a team player. Her ability to problem solve and explain processes is commendable. Someone with her personality and work ethic is destined for great things. I'm excited to see what's next for her.
Hard Working
Casey was a key player in driving AVOXI's entire marketing automation efforts. She was always a supportive member of the team. She is hard working and a pleasure to work with. She would be an amazing contributor to any team that she is a part of.
Valuable
Casey did a good job setting up our email marketing campaigns with Marketo in support of a major trade show event. This included onsite lead capture, registration for an on-site demonstration, signups for follow-on demos, and nurturing for not ready to buy customers. She's great to work with and has been a valuable part of our team.
The Traveler
For as long as I can remember, travel has been my greatest teacher. From savoring croissants in a quaint Parisian café to marveling at the vibrant souks of Marrakesh, each journey has broadened my perspective and deepened my passion for storytelling.
Just as every destination has its own tale to tell, every brand has a unique story to share. I hope I can help you craft and communicate your customer’s journey in a way that captivates and inspires, turning their experiences into lasting connections.